Product Innovation Alert: Easier-to-Open Yoplait® Go-GURT® Yogurt

What Go-GURT – kids love it. And, now it’s easier to open. General Mills is excited to debut new packaging for its line of Go-GURT, including the products offered in K-12 schools, that take the hassle out of opening the tubes—no scissors required. Why Until now, Go-GURT tubes have been almost impossible to open. Not only do families have “Go-GURT...

What

Go-GURT – kids love it. And, now it’s easier to open. General Mills is excited to debut new packaging for its line of Go-GURT, including the products offered in K-12 schools, that take the hassle out of opening the tubes—no scissors required.

Why

Until now, Go-GURT tubes have been almost impossible to open. Not only do families have “Go-GURT scissors” stashed in kitchen drawers, some school cafeterias have found the product to be a source of frustration because they’re hard to open and require teachers or lunch aides to help and have scissors always at-hand. So, the Go-GURT team listened and fixed the tubes. With new laser technology, the tubes are now very easy to open every time for both kids and adults.

When

The new, easier-to-open Go-GURT is available now on Go-GURT, Simply Go-GURT, Go BIg and Go-GURT XL products.

For more information, K-12 foodservice directors can contact their General Mills Foodservice sales representative at 1-800-767-5404.

MEDIA Contact:

Sarah Peterson
763.764.6364
media.line@genmills.com

1. K-12 Students Hot Breakfast and Yogurt Online Concept Research, 9/24/14, n=800

Source: www.generalmillscf.com