The NPD Group, Inc.

The NPD Group, Inc.
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NPD’s SnackTrack® service presents a complete picture of Who is eating your products, When your products are being consumed, Where your products are being consumed and Why people choose your products.

The NPD Group, Inc.

 •  June 4, 2016

The journey of buying a handbag “seems closer to buying a car than to buying clothing.” That’s the take of Rohan Deuskar, the Founder and CEO of Stylitics, based on insights from a new study entitled “The New Handbag Consumer Revealed.” The NPD Group recently partnered with Stylitics, the creator of an app that tracks the contents of 300,000...

The NPD Group, Inc.

 •  March 8, 2016

Boomers total about 90.4 billion ready-to-eat snack eatings a year, 20 percent more than Millennials
Millennials are the shining stars of today’s marketplace but when it comes to snacking — which is all the rage in the food industry — it’s Boomers who shine, finds The NPD Group, a leading global information company. Boomers eat ready-to-eat snack...

The NPD Group, Inc.

 •  December 19, 2015

The week before Christmas is as crucial as ever for retailers
For retailers and consumers alike, it’s holiday shopping crunchtime.
As much as 40% of the season’s sales happen in the 10 days before Christmas, according to the National Retail Federation. That includes Super Saturday, the Saturday before Christmas, which unseated Black Friday last...